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About us

Answer Marketplace is the nation's first telematics-based mobile advertising network, connecting insurers with millions of drivers through a network of auto-related mobile apps. Answer Marketplace is operated by Answer Financial® and powered by Arity®. Both companies are part of the Allstate® Family of Companies. Together, they deliver the first mobile advertising network with audience targeting based on driving risk.


Arity is a technology company focused on making transportation smarter, safer and more useful for everyone. It transforms large amounts of data into actionable insights to help partners better predict risk and make smarter decisions in real time. The Arity platform is built on more than 30 billion miles of historical driving data with more than a million active telematics connections and over 7 years of data directly from cars. Arity was founded by The Allstate Corporation in 2016.


Answer Financial is one of the original insurtech companies, established in 1997 and focused on delivering auto insurance, home insurance, and related products through strategic partnerships on behalf of more than 30 insurance providers. Today, it is a gateway connecting insurers with their target customers, whether through its insurance comparison platform and licensed agencies, or through Answer Marketplace, the nation’s first telematics-based mobile advertising network.