Newsroom

The latest Answer Marketplace news coverage

Allstate enters strategic partnership with app-based driving network

Allstate has partnered with Life360 to incorporate driving scores from its subsidiaries Arity and Answer Financial into the app’s…

Allstate partners with Life360 app to leverage driving data

App publisher Life360 is joining the Answer Marketplace to connect insurance advertisers with customers via personalized insurance offers…

Podcast: Voices of IoT with Chuck Martin

A conversation with Grady Irey, Vice President of Data Science at Arity, a telematics and Internet of Things company founded by Allstate…

Weekly Wrapup: Insurers develop new revenue streams with data

This week, Allstate’s Arity and Answer Financial units launched a mobile ad network, which will allow insurance companies to…

First Look at The Nation’s First Telematics-Based Advertising Network

Answer Marketplace will connect insurance advertisers with millions of drivers through a network of mobile app publishers…

The Wednesday Stack: 10 Million TV Sets

Answer Marketplace relays driving behavior data from apps to auto insurance advertisers, who can then deliver messages tailored…

First Telematics-Based Ad Network Launches, By Allstate Companies

While the number of connected cars is growing by the day, an ad network created by Answer Financial is now being launched by…

Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores

The Marketplace utilizes anonymized data relayed from permission-based auto-related apps like family location app…

Introducing Answer Marketplace, the nation’s first telematics-based advertising network

Answer Marketplace connects mobile app publishers with auto insurers, one of the largest digital advertising segments…